Supermarket giant Aldi has launched a new selection of no and low alcohol drinks to meet rising demand during Dry January, tapping into a fast-growing segment of the UK drinks market. The six-strong lineup includes alcohol-free beers, a low alcohol cider, and a new gin-inspired non-alcoholic spirit under Aldi’s Haysmith’s brand.

Positioned as an affordable alternative to premium offerings, the Haysmith’s Rhubarb and Ginger non-alcoholic spirit is marketed as 50% cheaper than category leader Seedlip, offering consumers a flavourful yet cost-effective option for alcohol-free sipping.

Craft beers, ciders, and spirits make up the lineup

The new range caters to a variety of tastes and includes:

• Sainte Etienne 0.0% Lager Pear, a pear-flavoured alcohol-free lager (500ml, 89p)
  

• Rheinbacher Golden Pilsner, a six-pack of crisp German-style pilsner (RRP: £2.49)
  

• The Low Down Craft IPA (0.5%), featuring pale malt and Cascade hops (330ml)
  

• Low Profile Craft IPL (0.5%), brewed with Goldings and Willamette hops (330ml)
  

• Alska Low Alcohol Strawberry & Lime Cider (0.5%), fruity and refreshing (500ml, 85p)
  

• Haysmith’s Non-Alcoholic Rhubarb & Ginger Spirit, a botanical blend for alcohol-free G&Ts
  

To complement the range, Aldi has also introduced Collezione Oro Vegan Prosecco (£6.99), catering to the increasing number of shoppers seeking both low-alcohol and plant-based options.

Strong growth in alcohol-free category

The launch comes as the no and low alcohol category continues to show significant growth in the UK. According to Nielsen, sales of these products rose 32.5% in the lead-up to the March 2020 lockdown, and have maintained momentum since, increasing by 30% to reach £188 million.

With consumer awareness of health and wellness at an all-time high, Dry January has become a key period for retailers to showcase alcohol-free alternatives. Aldi’s strategy reflects its continued focus on offering accessible, affordable products that align with shifting lifestyle trends.

Morrisons joins the push with Dry January discounts

Aldi is not alone in targeting the Dry January crowd. Morrisons has also rolled out a broad selection of no and low alcohol promotions, reducing prices across 30 products. The range includes five zero-alcohol wines, ‘noseccos’, and a variety of craft beers and ciders.

These efforts demonstrate how mainstream retailers are adapting their drinks ranges to meet the needs of a more mindful customer base. With many consumers seeking to cut back on alcohol without compromising on taste or social rituals, supermarkets are seizing the opportunity to broaden their low-ABV offerings.

A growing lifestyle trend with long-term appeal

What was once considered a niche offering is now a significant part of the beverage aisle. The continued innovation in no and low alcohol beverages—spanning beer, wine, cider, and spirits—shows that Dry January is no longer just a one-month trend but part of a broader shift in consumer preferences.

Aldi’s affordable and wide-ranging new collection, combined with similar efforts from competitors, indicates that alcohol-free drinks are here to stay. Whether for health reasons, lifestyle choices, or simply to try something new, shoppers now have more options than ever for enjoying a drink without the buzz.