The introduction of a new alcohol duty system in the UK has triggered mixed reactions across the drinks industry. For English winemakers, however, the impact may be less damaging than feared—particularly for producers of lighter, lower-ABV wines. James Davis MW, general manager of Bolney Wine Estate in Sussex, says the changes present both a challenge and an opportunity.

“Overall, the new duty structure is destabilising for our industry, with time-consuming administration and complexity to deal with,” Davis told db. “However, for English producers, our wines are typically produced with lower final alcohol levels, which can benefit from the new duty structure overall.”

Bolney has responded proactively, leveraging its naturally lower alcohol levels to offer wines that meet shifting consumer preferences while taking advantage of the new rules. One standout is Bolney’s English Vines Rosé at 11.0% ABV, which Davis describes as “a delightful, refreshing, and vibrant rosé” launched in spring 2024.

While innovation continues in the still wine space, Davis emphasises Bolney’s ongoing commitment to traditional sparkling wine made from Champagne varieties. “We remain determined to produce the best ‘classic’ style of sparkling wine made from Champagne grapes,” he said.

A strong year despite a smaller harvest

The 2024 growing season posed significant challenges, with wet weather and disease pressure reducing yields by 30–40% below the 10-year average. Still, English wine producers are reporting high quality thanks to improved vineyard management and precision harvesting. According to the WineGB Harvest Yield Survey, key varieties such as Bacchus, Chardonnay, Pinot Noir and Meunier all performed well—grapes that are central to Bolney’s portfolio.

Fortunately, reserves from 2023’s record-breaking harvest have helped stabilise supply. “This year was a winegrowers’ vintage,” said Davis, “demanding hands-on management but delivering great quality in the end.”

Climate change continues to influence both the challenges and opportunities facing English wine. “My view is that climate change will radically alter the fine wine landscape—physically and commercially—and England will firmly establish itself within this mix,” Davis added. Warmer temperatures are helping push ripeness and complexity, solidifying England’s position in the premium sparkling wine sector.

Competing with global wine giants

With production costs in England higher than in many traditional wine regions, price positioning is a perennial concern. However, Davis believes English sparkling wine offers tremendous value when compared with more expensive Champagnes. Bolney’s Classic Cuvée, for example, is widely available in UK supermarkets at significantly lower prices than many Grand Marques.

“From a quality and style perspective, all of Bolney’s wines compete with the best sparkling—or still—wines globally,” Davis said. The aim, he explained, is not only to offer an alternative to Champagne, but to carve out a distinctive identity rooted in English terroir.

He believes there is still more to discover. “The chalk belt of the South Coast, where we are based in Sussex, is well-proven. However, I also believe some of the best sites are yet to emerge,” he noted.

Building brand recognition at Christmas

The festive season offers a key window for growth, and Bolney is making the most of it. Davis and his team are increasing visibility through retail partnerships, tastings and promotional activities. “We’re working hard to ensure Bolney stands out as part of the Christmas offering at all our valued retail customers,” he said.

Davis is also encouraging his team to connect directly with retailers, even by volunteering in local shops to better understand seasonal demand. “The best thing we can do at this time of year is to help out in local shops to better understand what Christmas in a retail outlet is really like,” he added.

Beyond traditional wine offerings, Bolney is expanding into spirits and cocktails. With products like Bolney vermouth and gin, the estate is tapping into festive indulgence in new ways. “What better way to get into the Christmas spirit than with a Bolney G&T and some salmon blinis?” Davis suggested.

Looking ahead: A premium future for English sparkling wine

As the English wine industry grows in both confidence and quality, producers like Bolney are positioning themselves at the forefront of a new chapter. By adapting to legislative changes, prioritising premium wines, and embracing sustainability and innovation, Bolney is shaping a future in which English sparkling wine can truly rival the world’s best.

While climatic and regulatory pressures will continue to test producers, Davis remains optimistic. “We are a premium-focused business, but we are also a nimble one,” he said. That combination of quality, adaptability and forward thinking may just be what ensures the long-term success of English wine—at Christmas and beyond.