Hip-hop legends Dr. Dre and Snoop Dogg have officially launched their Gin & Juice ready-to-drink (RTD) product in the UK, bringing a musical and cultural legacy full circle. The release arrives 30 years after the iconic track Gin & Juice debuted on Snoop Dogg’s 1993 breakthrough album Doggystyle, now reimagined as a premium canned cocktail inspired by West Coast lifestyle and crafted for modern tastes.

A throwback name with a modern twist

The Gin & Juice RTD line is the first offering from Dre and Snoop’s premium spirits company, and it directly references their Grammy-nominated anthem that has remained a staple of hip-hop culture for three decades.

Now, the duo is turning nostalgia into a lifestyle brand, offering a collection of fruit-forward gin-based drinks in four “all-natural” flavours: Citrus, Melon, Passionfruit, and Apricot. Each 250ml can contains just 2 grams of sugar and clocks in at 95 calories, with a moderate alcohol content of 5.9% ABV.

The product is made using real fruit juice and is free from artificial colours and flavours. Lightly carbonated for a crisp finish, the drinks are designed to appeal to a new generation of RTD consumers who value taste, quality, and style in equal measure.

Flavour profiles crafted for variety

The Gin & Juice collection offers something for every palate:

• Citrus delivers a sharp, refreshing citrus-forward blend balanced by rose and soft botanicals.
  
• Melon is described as smooth, enriched with crisp citrus and floral hibiscus for complexity.
  
• Apricot features mellow stone fruit flavours, accented by honey and bergamot.
  
• Passionfruit taps into tropical notes, highlighted by bright pineapple.
  

These profiles reflect an elevated approach to RTDs, matching Snoop and Dre’s premium branding with flavour combinations that are sophisticated yet accessible. The visual presentation has also been a major focus, with packaging designed by renowned artist and industrial designer Ini Archibong, who drew inspiration from the pair’s West Coast roots and cultural legacy.

Strategic UK rollout

Gin & Juice By Dre and Snoop are already making waves in the UK. The drink is set to be stocked in nearly 1,000 independent retailers by the end of the month, in addition to availability at key on-premise locations and music festivals across the country. Consumers can also buy it online through bydreandsnoop.com and Amazon.

The brand is being led by industry veterans Patrick Halbert, Andrew Gill, and Rocco Milano—the same team behind the successful On The Rocks Cocktails. This experienced leadership, combined with star power and serious business backing, positions Gin & Juice for strong performance in the UK RTD market.

Among the brand’s investors are prominent figures including Jimmy Iovine, Main Street Advisors, Marc Rowan, and Tom Werner. Future products and brand extensions are already in the works, reinforcing this as a long-term venture rather than a one-off celebrity collaboration.

A celebration of friendship and culture

For Dre and Snoop, this launch is about more than business. It’s a creative expression of their enduring friendship and shared cultural identity. Speaking about the release, Dr. Dre said: “Together, we always try to create magic… There’s passion behind it, and friendship and love and a culture.”

Snoop Dogg echoed the sentiment, highlighting the rarity of maintaining a three-decade creative partnership. “Look where we’re at in our careers. Look at our age and look at what we’ve done, and we still love each other… it’s just fun to be in a partnership with people that you actually love.”

Their chemistry is not only the foundation of their musical success but also the spirit behind the Gin & Juice brand—a celebration of connection, creativity, and a laid-back yet elevated lifestyle.

As the ready-to-drink category continues to grow, this blend of authenticity, premium ingredients, and cultural relevance makes Gin & Juice by Dre and Snoop a standout new arrival in the UK beverage scene.