Maison Perrier-Jouët has launched Cohabitare, a visionary ecological installation designed in collaboration with celebrated research-based art studio Formafantasma. Rooted in the Champagne house’s commitment to environmental stewardship, the project reflects a fusion of art, viticulture, and biodiversity—positioning nature as both inspiration and collaborator.

Two years in the making, Cohabitare draws on the house’s regenerative viticulture programme and seeks to express the interconnectedness of all living things through a physical and evolving structure. Located in the Les Agusons plot in Ambonnay, the first phase of the installation, called the Îlot de Biodiversité (Biodiversity Island), serves as a centrepiece for this ecological vision.

The Îlot de Biodiversité: design with a living purpose

The Îlot de Biodiversité spans 285 square metres and consists of 74 upright posts made from terracotta modules glazed with iron oxide. This striking installation not only catches the eye but is designed to support the local ecosystem. The terracotta structures include various openings to shelter insects, birds, and bats, while indigenous plant species have been cultivated to naturally integrate with the vineyard.

These colourful forms do more than add visual vibrancy—they are informed by scientific findings that show how colour and texture can encourage animal activity. The installation is intended to change over time, echoing seasonal cycles and reminding viewers of the evolving relationship between nature and agriculture.

“This is a living manifesto,” said Caroline Bianco, culture and creative director at Maison Perrier-Jouët. “Spurred by its heritage, Maison Perrier-Jouët encourages us to reflect on the complexity of the living world and to rediscover the importance of the environmental interconnectedness between species in order to better inhabit our world.”

Regenerative viticulture as artistic foundation

More than just a symbolic gesture, Cohabitare is deeply embedded in Perrier-Jouët’s broader sustainability strategy. Since 2021, the house has embraced regenerative agriculture across its vineyards, which now encompasses 28 hectares—or more than 40% of its estate. The goal is to convert the entire vineyard to regenerative practices by 2030.

Regenerative viticulture involves practices such as reduced tilling, cover cropping, and minimised chemical use, all of which aim to restore soil health and promote greater biodiversity. The Îlot de Biodiversité is situated among these regeneratively managed plots, creating a natural synergy between art and action.

To scientifically assess the project’s impact, Perrier-Jouët is partnering with the Natural History Museum in Paris on a long-term study. The goal is to develop biodiversity indicators that can measure the ecological benefits of Cohabitare and track the progress of the vineyard’s regenerative transformation.

Nature as a design partner

For Formafantasma, known for their exploration of ecological and cultural systems, the collaboration with Perrier-Jouët offered a chance to create something that goes beyond aesthetics. The studio is recognised for translating complex environmental data into compelling visual narratives—an approach that fits seamlessly with the ethos behind Cohabitare.

“Nature is not a backdrop to human activity, but a co-creator,” the design team has said in past interviews. This belief is embedded in every detail of the project, which resists the idea of art as static or ornamental. Instead, it becomes interactive, functional, and inherently ecological.

Even the house’s iconic floral branding—long viewed as an Art Nouveau flourish—has taken on deeper meaning in this context. The flowers adorning Perrier-Jouët bottles symbolise the house’s identity as part of the “living world,” not separate from it.

A blueprint for sustainable luxury

With Cohabitare, Perrier-Jouët demonstrates that sustainability and creativity can go hand-in-hand—offering a model of what responsible luxury might look like in the 21st century. This living installation is not just an artwork or a marketing campaign—it’s a tangible, measurable commitment to biodiversity.

As climate and ecological pressures reshape the wine industry, projects like Cohabitare point toward a more integrated approach—where the vineyard is not only a place of production, but a vibrant ecosystem in its own right.

In Ambonnay, the future of Champagne isn’t just being cultivated in the soil—it’s being built into the landscape, one terracotta post at a time.