Japanese whisky lovers in Hong Kong and Macau have reason to celebrate as Metabev, a key importer and distributor in the region, has announced an exclusive partnership with the iconic Japanese whisky brand, Nikka. The collaboration marks a significant step for both companies, as Nikka continues to expand its international presence and Metabev strengthens its already impressive portfolio.
The partnership means Metabev will now be the official distributor of Nikka’s range of whiskies across both territories, offering greater access to the acclaimed brand for both hospitality clients and consumers. With demand for premium Japanese spirits continuing to rise, this move is well-timed and strategically important.
The legacy of Nikka Whisky
Nikka’s story begins with Masataka Taketsuru, a visionary who is widely credited with founding the Japanese whisky industry. In 1918, Taketsuru travelled from Japan to Scotland to study the art of whisky making. There, he enrolled at the University of Glasgow and apprenticed at several distilleries, gaining hands-on experience and a deep understanding of traditional Scotch whisky production.
He returned to Japan in 1920 with his Scottish wife, Jessie Roberta “Rita” Taketsuru, and began laying the groundwork for what would become a transformative era in Japanese whisky history. Two decades later, after building Yamazaki, Japan’s first whisky distillery, he founded Nikka Whisky in 1934. The brand has since become the country’s second largest distiller, producing a renowned portfolio of single malts and blends.
Distilleries rooted in nature
Nikka’s commitment to quality and terroir is reflected in the locations of its two distilleries. The original Yoichi distillery, established in 1934, is located on the northern island of Hokkaido. Its proximity to the sea and mountainous surroundings provide the ideal environment for producing bold, peaty whiskies that echo the Scotch traditions Taketsuru first studied.
In contrast, Nikka’s second distillery, Miyagikyo, offers a softer, more delicate style of whisky. Built in 1967 in a serene valley at the meeting point of two pristine rivers, Miyagikyo’s lush, foggy environment contributes to the smooth and fruity profile of the whiskies crafted there.
Together, these distilleries allow Nikka to offer a wide spectrum of whisky styles that appeal to both traditionalists and new-age whisky drinkers alike.
A strategic partnership for regional growth
Metabev’s chairman, Roger Chan, expressed great enthusiasm about the new partnership. “The Metabev team is truly excited and looks forward to a successful, long-term partnership with Nikka Whisky. As their exclusive partner for Hong Kong and Macau, this furthers our aim of being able to offer our customers the very finest selection of whiskies available.”
Chan also acknowledged the prestige associated with the Nikka name. “We know that Nikka have the most stringent criteria when selecting brand partners and are honoured to be trusted by the Nikka team with their incredible brand and whiskies.”
This announcement not only enhances Metabev’s position as a leading distributor of premium spirits in Asia but also reinforces Nikka’s commitment to expanding its reach while maintaining close control over brand integrity and representation.
Japanese whisky’s continued global rise
The collaboration between Metabev and Nikka reflects the broader trend of Japanese whisky gaining traction in global markets. With a history rooted in craftsmanship and a growing international fanbase, Japanese whisky is increasingly seen as a serious rival to traditional Scotch and American counterparts.
As Hong Kong and Macau continue to serve as gateways to Asia’s luxury spirits market, Nikka’s strengthened presence in the region will undoubtedly attract both connoisseurs and curious newcomers alike. With this strategic partnership in place, whisky lovers can look forward to enjoying a broader array of Nikka’s award-winning expressions, all curated and delivered with Metabev’s signature service and expertise.