Beer and cider marketing agency Tipple Marketing has announced the appointment of beer industry consultant Daisy Turnell as its newest director. Founded in 2022 by Amelie Tassin, Tipple has quickly established itself as a go-to agency for beverage brands seeking innovative and inclusive marketing strategies.

Described as the “Swiss army knife” of drinks marketing, Tipple is known for its hands-on approach and has gained a strong reputation for delivering inclusive marketing training and workshops. The agency helps drinks businesses integrate diversity, equity and inclusion (DEI) practices into their day-to-day branding and communications, with a goal of reshaping how the industry communicates with consumers.

Expanding expertise to meet growing demand

With Turnell stepping into a leadership role, founder Amelie Tassin emphasized that Tipple is preparing for its next phase of growth. “My first goal at Tipple has always been to make sure my clients get the best service for all their marketing needs,” Tassin said. “Daisy is bringing additional skills for them, but also for the company to reach the next step of its development.”

Turnell brings a wealth of experience to the agency and will support the continued growth of its client roster while helping shape future services and campaigns. She noted that Tipple is already planning an exciting second half of the year, with new clients on the horizon and fresh opportunities emerging across the UK beverage sector.

Proven track record with top industry names

Since its launch, Tipple Marketing has supported a variety of high-profile names across the UK drinks scene. Notable clients include The British Guild of Beer Writers, Bluestone Brew Co, Sunken Knave, and the Gravity Beer Festival. These partnerships have allowed Tipple to showcase its adaptability and deep understanding of the beer and cider landscape.

Its DEI-focused workshops have been especially well received, helping breweries and events develop more inclusive marketing approaches that resonate with diverse audiences. With Turnell on board, Tipple plans to expand these offerings and introduce new content to further support clients’ growth.

Looking ahead to events and creative projects

Turnell hinted that more is in store for Tipple in the coming months. “We’re working on new content to share in upcoming weeks, and can’t wait to get involved helping businesses to plan more events throughout 2024 and beyond,” she said.

The appointment of Turnell signals a continued commitment to both creative excellence and industry impact. As Tipple grows, it remains focused on helping beer and cider brands navigate the evolving marketing landscape—with authenticity, inclusivity, and strategy at the forefront.