Moët Hennessy brand Volcan de mi Tierra has expanded its portfolio with the launch of a new product: Blanco Tahona Tequila. Positioned within the Volcan de mi Tierra Prestige collection, this new addition draws inspiration from the "silky white smoke" that rises after a volcanic eruption. Blanco Tahona is designed to offer a crisp, herbal profile with subtle sweetness, aiming to appeal to both seasoned tequila drinkers and those new to the spirit.

The Blanco Tahona Tequila is crafted at Volcan de mi Tierra’s own distillery, where it is made using 100% Blue Agave and no additives, ensuring a product with all-natural flavors. The tequila undergoes aging in a combination of French and American oak casks, imparting distinct tasting notes of cooked agave, dulce de leche, almond, and light smokiness.

Traditional craftsmanship meets modern innovation

Master of Tequila at Volcan de mi Tierra, Marcelino Lucke, emphasized the brand’s commitment to traditional methods by explaining that the agave is crushed using a two-tonne volcanic stone wheel, staying true to the ancient way of making tequila. This process adds authenticity and depth to the flavor profile, setting Volcan de mi Tierra’s products apart in the market.

Santiago Cortina Gallardo, the co-founder and CEO of Volcan de mi Tierra, expressed the brand's ambition to create a modern vision of Mexico through its products. “We aim to reimagine Mexico’s rich heritage, vibrant diversity, and unparalleled beauty,” he said. Blanco Tahona, according to Gallardo, is a perfect fit for the Prestige collection, offering a unique Blanco profile that highlights the natural sweetness and aromas of cooked agave—a characteristic that Volcan de mi Tierra’s craftsmanship brings to life.

Volcan de mi Tierra eyes the UK market

Carlos Pechieu, General Manager and COO of Volcan de mi Tierra, highlighted the growing interest in tequila in the UK, which he described as one of the most exciting markets in the world. Pechieu noted that there is increasing curiosity from consumers eager to explore the dynamic tequila category. The launch of Blanco Tahona is seen as a significant step in positioning Volcan de mi Tierra as a leading brand in the evolving tequila market.

With Blanco Tahona, Volcan de mi Tierra aims to continue its momentum by offering a tequila that is both rooted in tradition and reflective of modern craftsmanship. The brand’s expansion into the UK market reflects its commitment to bringing authentic, premium tequila experiences to a wider audience and to the growing community of discerning tequila enthusiasts.

A new addition to an award-winning portfolio

Blanco Tahona is not just an expansion of Volcan de mi Tierra’s offerings but also a celebration of its heritage and craftsmanship. By adding this exceptional new expression to its portfolio, Volcan de mi Tierra continues to build on its reputation for producing award-winning tequilas that appeal to consumers seeking quality and authenticity. With Blanco Tahona, the brand invites tequila lovers to explore a unique profile that showcases the complexity and richness of the agave spirit.