As we head into 2025, white wines are stealing the spotlight, outpacing red wine sales globally. While familiar varieties like Sauvignon Blanc and Pinot Grigio remain popular, more adventurous consumers are embracing lesser-known grapes—most notably Chenin Blanc. Known for its crisp acidity and layered complexity, Chenin Blanc offers the freshness of Sauvignon with the ageing potential of Chardonnay.

In France’s Loire Valley, where the variety has long thrived, producers are bullish on its future, noting its adaptability in the face of climate change. Plantings are expanding, and regions like Bourgueil—traditionally a red wine stronghold—are even campaigning for official recognition of their Chenin Blanc output. Meanwhile, in the United States, producers from California to Washington’s Chateau Ste. Michelle are fuelling a resurgence in domestic Chenin Blanc production, further boosting the grape’s international appeal.

Other white wine innovations are making waves as well. White Malbec from Argentina and White Pinot Noir from Oregon are expanding the category, offering surprising and food-friendly alternatives for drinkers seeking something new.

Health-conscious wines find their niche

The health and wellness movement continues to reshape how consumers approach alcohol, and wine is no exception. In 2025, low-alcohol and alcohol-free wines are expected to take up more shelf space as brands respond to growing demand for moderation.

Established names such as Duckhorn, Kendall Jackson and Kim Crawford have all introduced low-alcohol offerings, providing options that balance flavour with a lighter ABV. On the zero-alcohol side, Casillero del Diablo has launched its first alcohol-free sparkling wine in the UK, aiming squarely at the wellness-minded shopper.

These wines tap into the broader mindful drinking trend, offering a guilt-free glass for those who still want to participate in social rituals without overindulging.

Packaging and sweetness expand the market

Alternative packaging formats like cans, magnums, and even lightweight glass bottles are becoming increasingly common, especially among younger consumers who prioritise convenience and sustainability. The grab-and-go appeal of canned wine, in particular, is drawing in audiences that might otherwise overlook the category.

At the same time, sweet wines with lower alcohol are gaining traction with new drinkers. These wines, often inspired by global flavour profiles that favour sweet and spicy contrasts, are proving effective in widening the wine world’s appeal—particularly among Gen Z and Millennial consumers who value flavour diversity and accessibility.

Experiences drive engagement

2025 will also see wineries go beyond the traditional tasting room. Today’s consumers—especially younger ones—are seeking experiences, not just products. This has led to a rise in experiential wine offerings that blend culture, entertainment, and hospitality.

Wineries such as Bella Union in Napa Valley are pioneering this trend with immersive outdoor spaces, after-hours wine bars, and creative programming designed to resonate with modern drinkers. These curated experiences often incorporate art, music, or social themes, transforming wine into an engaging lifestyle component rather than just a beverage.

This evolution is not only about capturing attention—it’s about cultivating brand loyalty in an increasingly competitive landscape.

Sustainability and climate resilience

Finally, no discussion of wine in 2025 would be complete without considering sustainability. With climate change affecting both growing conditions and consumer values, environmentally responsible practices are becoming non-negotiable for producers.

The rise of climate-resilient grape varieties like Chenin Blanc is one solution; another is the increased use of eco-friendly packaging and organic or regenerative viticulture methods. These efforts are not only helping vineyards survive changing weather patterns, but also aligning brands with the expectations of sustainability-conscious consumers.

In short, sustainability isn’t a side story—it’s central to how wine brands will remain relevant in the years to come.

Looking ahead

From varietal revivals to new formats and immersive experiences, wine trends 2025 reflect a dynamic, consumer-led evolution of the industry. Health, innovation, and sustainability are no longer buzzwords—they are shaping everything from vineyard strategy to marketing campaigns.

As producers and retailers adapt, they’ll need to continue blending tradition with forward-thinking approaches to keep pace with a generation that demands both purpose and pleasure in their glass.